FOOTBALL IN HIGH HEELS: SUNDAY NIGHT FOOTBALL BUS RETURNS
STAMFORD, Conn. – September 9, 2015 – NBC Sports Group’s Sunday Night Football bus returns this season to travel the country visiting the host cities of all 17 Sunday Night Football games. This season, fans will get a closer look at behind-the-scenes action of SNF broadcasts on the bus, which will feature a special video commemorating Sunday Night Football’s 10th season, a replica of the Football Night in America desk, GIF photo booth, life-size “Photo Bomb” wall, and more.
The tour begins this week in Dallas leading up to the SNF opener, as the defending NFC East champion Dallas Cowboys host the New York Giants, this Sunday, Sept. 13. The bus will stop at Allen High School, home of the No. 1 Texas-ranked Eagles football team, in Allen, Texas on Friday evening for the McKinney Boyd vs. Allen football game before making its way to Arlington, Texas for an Optimist Club of Arlington Heads Up Youth Football game on Saturday. Former NFL defensive lineman and two-time Super Bowl Champion with the Dallas Cowboys, Tony Casillas, will make an appearance at Saturday’s event. The bus will be open to fans at AT&T Stadium in Arlington, Texas, beginning at 2:30 p.m. ET on Sunday.
The full schedule for this week’s destinations:
| Date | Time (CT) | Location |
| Fri., Sept. 11 | 5 p.m. – 8 p.m. | McKinney Boyd vs. Allen High School – Eagle Stadium, 155 Rivercrest Blvd. Allen, TX 75002 |
| Sat., Sept. 12 | 9:45 a.m. – 12:45 p.m. | Optimist Club of Arlington Heads Up Youth Football – Harold Patterson Park, 1000 W Bardin Rd. Arlington, TX 76017 (Parking Lot A) |
| Sun., Sept. 13 | 2:30 p.m. – 7 p.m. | AT&T Stadium, 1 AT&T Way Arlington, TX 760111 (West Plaza / Grassy Lot 9) |
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
The bus will arrive in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus will give fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities, memorabilia and a 55-inch monitor housing social media elements.
The inside of the bus brings fans from the field to the studio set, featuring football field decaling on the floor, a welcome reel with the SNF production team looking back on 10 years of SNF, and replica of the Football Night in America studio available for fan photos, complete with a GIF photo booth which takes a series of pictures and compiles them into a sharable GIF. From the life-size NFL players and Carrie Underwood on the outside, to the life-size “Photo Bomb” wall featuring NFL players and wall adorned with Wilson footballs representing each SNF match-up on the inside, fans will have numerous opportunities to interact and share memories from the bus.
Following each Sunday night game, the stars of the game will autograph the 2015 “Players of the Game Sunday Night Football,” which will be displayed on the bus alongside the football signed by the 2014 SNF players of the game. In addition, key highlights from last season’s SNF will be shown on the bus’ TV, and a photo of each 2015 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus.
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
- The 45 ft.-long bus is wrapped with images of NFL players, Carrie Underwood and the 2015 SNF schedule (for images, click here).
- The SNF bus will drive more than 25,000 miles across the country through the season, and cross the country at least three times.
- There will be 17 game day stops (for the 2015 SNF schedule, click here).
- The bus will make multiple stops in each local market.
SOCIAL MEDIA
The Sunday Night Football bus will also incorporate social media both inside and out, with SNF’s Facebook, Twitter and Instagram accounts along with the #SNF hashtag displayed on the exterior.
Fans can digitally follow the Sunday Night Football bus at NBCSports.com/FollowSNF. The site will include an interactive map of where the bus has been, and where it’s traveling next, allowing fans to take a virtual #SNF tour. In addition, fans can also participate in a tweet contest to show their team pride and see who’s leading in Twitter mentions each week.
A dedicated producer will be collecting photos and creating videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus will be featured on Facebook, Twitter and Instagram, as well as aggregated on NBCSports.com/FollowSNF using #SNF.
