DUKE DOMINATES MARCH MADNESS ON SOCIAL MEDIA –
Brand buzz, top teams, players and coaches for your tournament coverage
Number of relevant mentions of and about March Madness (30 days on blogs, news sites, forums & social media): over 2.9 million mentions and 15.5 million likes/shares with a strong peak on the days after the First Four matches, 21st & 22nd of March 2019.
Tweets: Over 2.5 million tweets linked to March Madness in the last 30 days, 85% of all social media & news activity.
Top 5 Hashtags Mentions
·#MarchMadness 1M
·#NCAATournament 56.9K
·#MarchMadness2019 56K
·#Sweet16 37.9K
·#SelectionSunday 27.9K
Top 10 March Madness 2019 teams trending – last 30 days
|
# |
Team | Mentions |
|
1 |
Duke | 173,753 |
|
2 |
Michigan | 107,829 |
|
3 |
Virginia | 99,341 |
|
4 |
Florida | 93,597 |
|
5 |
Kentucky | 91,488 |
|
6 |
Tennessee | 90,536 |
|
7 |
Gonzaga | 73,958 |
|
8 |
Iowa | 73,000 |
|
9 |
Kansas | 67,944 |
|
10 |
Purdue | 64,057 |
Top 10 March Madness 2019 players and coaches trending – last 30 days
|
# |
Labels | Mentions |
|
1 |
Taurean Prince | 25,468 |
|
2 |
Tacko Fall | 16,732 |
|
3 |
Chris Brown | 15,692 |
|
4 |
Tom Izzo | 9,242 |
|
5 |
Mike Krzyzewski | 8,658 |
|
6 |
Kelvin Sampson | 8,606 |
|
7 |
Johnny Dawkins | 8,377 |
|
8 |
Rui Hachimura | 8,064 |
|
9 |
Will Wade | 7,389 |
|
10 |
John Calipari | 7,064 |
Regarding top trending stories and posts, not a single one is about the matches or results. It’s all about fun side elements or celebrities commenting fun facts.
Trending news stories linked to March Madness in terms of online shares on news channels last 30 days
1. Urologists across the country reporting an uptick in vasectomy appointments during March Madness, the “Vas Madness.” (39,000 shares/likes)
2. Twin basketball stars head to March Madness, thanks to a major assist from Mom (29,700 shares/likes)
3. Pizza Hut Is Bringing Back P’Zone Calzones for the First Time in 8 Years, during March Madness (20,700 mentions)
Trending posts linked to March Madness in terms of online shares on social media, last 30 days
1. Three years ago today, Taurean Prince broke down the art of rebounding (111,500 shares/likes).
2. New March Madness game mode in Fortnite Battle Royale on Youtube (90,500 shares/likes)
3. Barack Obama’s March Madness brackets (66,700 shares/likes)
About Talkwalker
Talkwalker is a listening and analytics company that empowers over 1,000 brands and agencies to optimize the impact of their communication efforts. The company provides businesses with an easy-to-use platform to protect, measure and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs and forums in 187 languages. The company is headquartered in Luxembourg and has offices in New York City, San Francisco, Singapore and Frankfurt. For more information, please visit http://www.talkwalker.com/.
