Talkwalker just revealed their collection of social media data regarding March Madness. Below are the results of their findings.
Social media data wave delivered by Talkwalker
2nd wave data – covering the last 30 days
Number of relevant mentions of and about March Madness (30 days on blogs, news sites, forums & social media): over 3.6 million mentions and 19.5 million likes/shares with a strong peak on the days after the First Four matches, 21st & 22nd of March 2019.
Regarding top trending stories and posts, not a single one is about the matches or results. It’s all about fun side elements or celebrities commenting fun facts.
Trending news stories linked to March Madness in terms of online shares on news channels last 30 days
1. Urologists across the country reporting an uptick in vasectomy appointments during March Madness, the “Vas Madness.” (39,000 shares/likes)
2. No. 2 Michigan State edges No. 1 Duke to reach Final Four (31.500 shares/likes)
3. Twin basketball stars Caleb and Cody Martin head to March Madness, thanks to a major assist from Mom (29,700 shares/likes)
Trending posts linked to March Madness in terms of online shares on social media, last 30 days
1. Three years ago today, Taurean Prince broke down the art of rebounding (111,500 shares/likes).
2. New March Madness game mode in Fortnite Battle Royale on Youtube (90,500 shares/likes)
3. Barack Obama’s March Madness brackets (66,700 shares/likes)
Tweets: Over 3.0 million tweets linked to March Madness in the last 30 days, 86.3% of all social media & news activity.
Top 5 Hashtags Mentions
1. #MarchMadness 1.3 M
2. #FinalFour 140.3K
3. #MarchMadness2019 67.5K
4. #NCAATournament 65.5K
5. #Sweet16 52.1K
Top 10 March Madness 2019 teams trending – last 30 days
|
# |
Team | Mentions |
|
1 |
Duke | 269,896 |
|
2 |
Michigan | 166,665 |
|
3 |
Virginia | 150,272 |
|
4 |
Kentucky | 138,590 |
|
5 |
Auburn | 130,563 |
|
6 |
Texas Tech | 112,801 |
|
7 |
Gonzaga | 97,086 |
|
8 |
Florida | 94,906 |
|
9 |
Purdue | 93,429 |
|
10 |
Tennessee | 93,148 |
Top 10 March Madness 2019 players and coaches trending – last 30 days
|
# |
Labels | Mentions |
|
1 |
Taurean Prince | 25,600 |
|
2 |
Tom Izzo | 20,681 |
|
3 |
Tacko Fall | 17,119 |
|
4 |
Tony Bennett | 15,065 |
|
5 |
Bruce Pearl | 14,366 |
|
6 |
Mike Krzyzewski | 13,075 |
|
7 |
John Calipari | 11,784 |
|
8 |
Chris Beard | 11,521 |
|
9 |
Rui Hachimura | 9,751 |
|
10 |
Kelvin Sampson | 9,227 |
About Talkwalker
Talkwalker is a listening and analytics company that empowers over 1,000 brands and agencies to optimize the impact of their communication efforts. The company provides businesses with an easy-to-use platform to protect, measure and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs and forums in 187 languages. The company is headquartered in Luxembourg and has offices in New York City, San Francisco, Singapore and Frankfurt. For more information, please visit http://www.talkwalker.com/.
